Survey says: over-the-air listening still rules.

According to the 2018 Dimension Report from Kantar Media, 25% of respondents listen to terrestrial radio several times a day, compared to 15% who listen to radio online. The results vary with demographic, of course, with older listeners favoring terrestrial radio even more … but even 28% of younger listeners (18-34) listen to over-the-air radio on average once a day.