Survey says: local radio up, network radio down.

According to a study released last week by Kantar Media, total ad expenditures in the US went down 4% in the first quarter of 2015, to $37.4 billion. If you remove the impact of the Olympics from last year’s numbers, ad spending was still down 2%. Increased spending from auto dealers, legal services and healthcare providers contributed to a gain of 5% for local radio, while network radio was down 2% and national spot was down over 11%.