Survey says: Holiday radio advertising takes a dip.

graph-criss-crossThe gap between radio and television in retail advertising dollars during the holiday season is widening. A new report from Kantar Media notes, “Every fall, consumers and analysts watch for the first holiday ads of the year to drop—something which typically happens well before the first snowflakes fall, and often before the leaves to start to turn. . .” After describing the methodology behind their measurement of holiday ad revenues and advertising, the report continues with an analysis of 2014 holiday retail sales, which are projected to increase more than 4% from 2013 levels, but proportionally more of that money will be spent in television than radio.

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