Survey says: Farmers still depend on farm radio.

A study commissioned for the National Association of Farm Broadcasting (NAFB) reveals that farmers still rely on farm-format radio, from the morning-drive farm reports right on through to the close of the markets. In fact, 84% of respondents called local farm radio broadcasting and information “important in their daily operation decisions.” According to NAFB Director Tom Brand, “There is a strong connection to the everyday tasks farmers and ranchers perform to the daily programming of farm broadcasters. Our member stations and networks develop programming based on audience needs in their listening area. That is the power of radio and farm broadcasting.”