Survey says: Among advertisers, social media gaining on traditional.

Borrell Associates surveyed more than 600 local ad agencies and found that traditional media still gets the edge, but social media is gaining. A surprising finding: email and direct mail advertising do almost as good a job generating sales, the advertisers believe, as television and social media. Details and infographic in this week’s issue (SUBSCRIBE). Hear Jay Mitchell’s discussion with station representative Shayna Sharp about buyer bias in this week’s Small Market Radio Podcast (SUBSCRIBE FREE).