Survey says: AM/FM radio has 93% reach.

According to the latest Nielsen Audio Today report, radio still has it going on: AM/FM radio continues to be the biggest reach medium in America, Hitting 270 million people, 6+, every single week. Naturally, in-vehicle listening is becoming more and more important, which – as Nielsen points out, and the RAB has been touting for years – means that our medium delivers an advertising message closest to the time of purchase. For more on this survey, CLICK HERE.