This week we feature Part One of our interview with the two brothers who began with a social medium for musicians and turned it into a full-fledged set of digital tools for radio broadcasters. Along the way, the founders of SoCast, Elliott and Sandy Hurst, caught the radio bug, and, as it turns out, radio taught the technologists about the importance of the human factor in creating and running a digital company.
Since monetization is the elusive name of the game in digital, host Jay Mitchell offers some baby steps to help you start making money with your online assets.
- Jay Mitchell: 949-533-4912; firstname.lastname@example.org
- Radio Advertising Bureau: 800-232-3131; website
- SoCast: 416-635-6678; website