In this week’s podcast, our Australian friend James Cridland holds nothing back as he talks about what we need to do to embrace the future of radio. In our Sales Tip, host Jay Mitchell reveals the wrong way to go about answering objections – and how to do it without losing the sale or the opportunity for the customer to get results from the world’s greatest medium.
James Cridland (some of these links are referenced in Part 1)
- Capital FM
- Next Radio Conference – UK
- Carolina Classic Hits
- New York Times “The Daily” Podcast