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SMRP 30: “Alexa” | Killer Birthday Promotion | The Truth about Syndication Ratings

by Jay Mitchell • April 25, 2018

This week we feature a unique interview with someone who is in over 35 million homes and growing. It’s Amazon Echo’s “Alexa,” who’s going to fill us in about the ins and outs of the Echo, her “skills,” and how…

Commentary

The Last Word

Small Market Salvation

by Jay Mitchell • March 1, 2018

How Our Street-Smart Skills Would Save iHeart IHeartMedia filed two things with the SEC on the same day this week. In one filing, the company explained that they’d decided not to make about $60 million in interest payments to its…

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Sales

An Inconvenient Package

by Jay Mitchell • October 22, 2017

Have you ever had a prospect that has been difficult to impossible to reach? You know, someone who won’t return phone calls or emails, and you’re getting nowhere with the assistant or anyone else in the company who might have…

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Management

PowerPoint Do’s and Don’ts

by Jay Mitchell • March 31, 2018

Advice from the Experts—And Me PowerPoint started in 1987, over 30 years ago, which makes it older than many of the people who use it today. When I first saw a PowerPoint presentation, chock-full of eye-popping animations and transitions, I…

Promotions

Research? Promotion? Yes

by Jay Mitchell • June 15, 2017

I was talking with a web client the other day, and I was reminded of a trick that you can use to gain valuable information about your programming or your website—and promote it at the same time. Have a “Listener…