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Commentary

The Last Word

Digital Uncertainty

by Jay Mitchell • June 15, 2017

Well, the IAB has released the latest numbers trumpeting the continued dramatic growth of interactive (read: digital) advertising. They announced that the first quarter of 2017 delivered the highest-ever first-quarter earnings for digital advertising in the United States, reaching over…

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Management

Motivating Salespeople: Thinking Outside the Box

by Roger Utnehmer • June 28, 2017

Whenever I’m tempted to complain about how hard it is to find good sales reps I look in the mirror. Successful recruitment starts with creating a reputation as a great place to work. (That’s why we have a Budweiser trade…

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Sales

Little to the Imagination

by Jay Mitchell • February 25, 2017

I’ll admit it: When it comes to radio sales, I’m not very imaginative. On purpose. Sure, when I’m in front of a client and I see the opportunity to create a commercial, campaign or schedule that hits the sweet spot,…

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Promotions

Research? Promotion? Yes

by Jay Mitchell • June 15, 2017

I was talking with the web client the other day, and I was reminded of a trick that you can use to gain valuable information about your programming or your website—and promote it at the same time. Have a “Listener…