Schmidt is the new Potter.

schmidt-jeffThe title might be the same—RAB Senior Vice President/Professional Development—but the position includes some expanded duties, as Jeff Schmidt signs on, reporting to RAB President/CEO Erica Farber. According to the RAB, “Schmidt will oversee the professional development group across all of RAB’s training services, and work with the industry’s leadership to continue to provide a professional development practice position to serve an evolving industry sales force focused on digital, solution-based marketing and sales efforts. Additionally, Schmidt will lead the RAB’s efforts on training the next generation of radio sales professionals with a focus on recruiting millennials into radio.” Jeff was most recently executive vice president at Chris Lytle’s Sparque (pronounced just like it’s spelled).