The Southern California Broadcasters Association has released its latest white paper research report, “Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora Internet Music Service.”
According to SCBA President Thom Callahan, “We strongly urge all audio advertisers to read this SCBA White Paper and then draw their own conclusions about radio’s true value as compared to the Pandora Internet music service. This new research showcases Southern California radio’s listening growth and as a result, its consumer satisfaction. In contrast, the Pandora Internet music service has suffered considerable loss of listener satisfaction as well as time spent listening and log in sessions.”
The full report is available HERE.