Retail View: It Is a Very Good Year

We don’t have up-to-the-minute stats yet, but as of November 26, holiday shopping had topped $59 billion. Last year the season from November 1-December 16 yielded $52 billion.

The National Retail Federation reports that 51.8% of U.S. consumers will have done their holiday shopping online this year, up 5% from 2011 and the first time the annual survey has shown online shoppers as the majority. The average shopper planned to spend $750 on holiday goods and services. Mobile devices are playing a strong supporting role in the online shopping surge.

According to the NRF survey, 52.9% of smartphone owners and 64.1% of tablet owners will use their devices to do research and make purchases. Shop.org forecasts that online holiday spending alone this year will amount to a whopping $92 to $96 billion.

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