Radio political advertising to increase?

Kivijarv

According to research company PQ Media, traditional media will continue to get “the lion’s share of media buying” because most political operatives are in older demos. According to PQ Media Executive Vice President/Director of Research Dr. Leo Kivijarv, “At a January 2018 political media conference, many of the panel members discussed recent campaigns that relied heavily on digital strategies… Yet, PQ Media is leery of campaigns that rely too heavily on digital to reach core voters…”