Radio Moves Up

The radio industry marked a significant watershed in 2012, as we gained digital share—and leveraged it.

A new RAB report using research from Borrell, “Benchmarking: Local Radio Stations’ Online Revenues,” shows that radio grew its online ad revenues 22% last year, as opposed to the 20% overall increase in local online ad spending.

According to Borrell Associates CEO Gordon Borrell, “In terms of digital advertising, radio has been in a come-from-behind position for years. But it looks like quite a few groups are breaking out and even challenging their newspaper and TV competitors for a slice of that very large digital pie.”