Radio holds its ground in the move to mobile.

money-funnnelA new study from eMarketer finds, “Advertisers are shifting ad dollars to mobile and away from other formats in order to drive customer engagement, reach consumers across platforms, build brand awareness and drive retail or online sales.” The good news for radio is, ad dollars are being shifted primarily from other media like print, television and digital display—yes, advertisers are taking other digital dollars and siphoning them into mobile.