RAB reboots Instant Backgrounds.

rab-logoThe Radio Advertising Bureau is in the process of updating its famous Instant Background library, with phase 1 being rolled out as we speak, and the balance to be introduced by the end of March 2015. The updated IBs will contain new information like total ad spending, ad-to-sales ratios, “Why Radio” arguments, and links to additional resources. About 35 updated reports are now available keying the usual advertising suspects—auto dealers, home-improvement/hardware, financial institutions, telecommunications, and so on. Eventually, the library will also consist of a number of brand-new business categories. Instant Background reports are member benefit of the RAB; to learn more, click here or call 1-800-232-3131.

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