RAB at NAB.

As is customary, the Radio Advertising Bureau will present four sessions at the NAB Show in Las Vegas, in the Business of Media track. The sessions are “Radio Engage,” detailing how a strong creative message can drive a successful radio campaign; “Radio/TV Small/Medium Markets Engage,” a series of case studies; “Digital and Data: from Disruption to Acceleration,” a two-parter led by Erica Farber and Gordon Borrell; and “Media Sellers: What Now? What Next?,” dealing with the changing marketing/advertising landscape.