Podcast measurement guidelines developed.

A committee of staffers from National Public Radio has completed its mission of developing guidelines for measuring podcast listening. In their report, “Public Radio Podcast Measurement Guidelines,” the group says that right now the situation is “at best, the Wild West,” which has “hampered the ability of this medium to reach its full competitive potential as an alternative to broadcast and other sponsorship media well-defined and widely-adopted audience measurement and performance standards.” The guidelines involves defining some new metrics and technical specifications that will make measuring podcast downloads easier.

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