Podcast listening continues to grow.

According to the latest Infinite Dial report from Edison Research and Triton Digital, over half of all Americans 12+ report listening to a podcast at some time, with 32% saying they listened in the past month and 22% in the past week. Spotify and Pandora are now the leading podcast platforms; the most-preferred podcast topic is music; and over half of the respondents say they are more likely to consider brands heard in podcast advertising.