Play Me the Money

Arbitron has released a tantalizing tidbit from the September 2013 RADAR report that nearly 70% of Americans 12+—nearly 180 million people—heard at least one network radio commercial during an average week. Furthermore, commercials broadcast on the 45 measured radio networks reached 70.6% of Persons 18-49 (94,607,000); and 71.3% of Persons 25-54 (89,200,000).