People with jobs choose local radio.

Using information from Nielsen Audio, research company DMR/Interactive discovered that the employed respondents consume 700 billion more minutes of AM/FM radio than pure-play streams—a gap of nearly 50 billion quarter hours. According to DMR/Interact President/COO Andrew Curran, “Everyone in radio can recite statistics about reach, but that’s only part of the story. The ongoing power of radio rests with our employed audience, which consumes enormous amounts of AM/FM radio in the car and at work. Best of all for advertisers, this audience has money to spend.”