Pandora ratings update: good news for them, not so much for us

According to the latest Media Audit report, the Internet streaming service now reaches over 11 percent of all US consumers a week—about 16 million people. That makes Pandora the most listened-to online radio station by a wide margin.

In addition, Pandora reaches certain groups disproportionately well—business owners and managers, high-income working women, African-Americans, Hispanics and Asians. In fact, the service is Number One in many markets where it is measured alongside local radio.

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