Pandora Is Now Over 50% SoundExchange’s Royalty Collections; Implications For Webcasting IV

by Jay Mitchell • April 10, 2014 • Comments Off on Pandora Is Now Over 50% SoundExchange’s Royalty Collections; Implications For Webcasting IV

By Angus MacDonald

Last week, SoundExchange publicly released its Annual Report (Draft) for 2013. According to the report, SoundExchange’s 2013 …read more

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SMRP 49: Holland Cooke, Pt. 1 | The Local Dilemma

by Jay Mitchell • February 9, 2019

Interviewing today’s guest is kind of like trying to capture lightning in a bottle. Consultant Holland Cooke streams nonstop nuggets so quickly and so furiously that you’ll be listening again and again to make sure you don’t miss anything. One…

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Class Act

by Jay Mitchell • December 13, 2018

It’s not good news for anybody involved when an entire team is fired, especially during the holiday season—which, unfortunately, coincides with the end of the business year. Usually the terminees in such cases are silent; sometimes they issue half-hearted statements…

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Three Seconds

by Jay Mitchell • July 12, 2018

That’s how long anyone, ever, will look at an online banner ad to decide whether it’s interesting or relevant enough to do something about it. The “doing something about it” part, 995 times out of 1,000, is not to click…

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What POTUS Can Teach Us about Marketing

by Jay Mitchell • June 21, 2018

Back in the 1980s, Philip Kotler formulated five attack strategies and six defense strategies that together compose a novel way of looking at marketing. I got to thinking the other day that our current president has displayed an uncanny mastery…

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First-Quarter Promotions

by Jay Mitchell • December 24, 2018

JANUARY: CHRISTMAS IN JANUARY. If you’re thinking about throwing a holiday party for your advertisers, why not make it a “Christmas in January” party, when you and they aren’t so busy? JANUARY: GUILTY PLEASURES. Most people feel guilty about spending…

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