Pandora Is Now Over 50% SoundExchange’s Royalty Collections; Implications For Webcasting IV

by Jay Mitchell • April 10, 2014 • Comments Off on Pandora Is Now Over 50% SoundExchange’s Royalty Collections; Implications For Webcasting IV

By Angus MacDonald

Last week, SoundExchange publicly released its Annual Report (Draft) for 2013. According to the report, SoundExchange’s 2013 …read more

Source: Radio & Internet News

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SMRP 43: Rick Murphy Pt. 2 | Podcasting Gear

by Jay Mitchell • September 10, 2018

This week we conclude our interview with group owner and entrepreneur Rick Murphy, who shares some immutable laws of selling and a great idea for locking down appointments. Host Jay Mitchell shares the upgrade in studio equipment he recently made…

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Farewell to the “Imperfect Servant”

by Jay Mitchell • September 4, 2018

After surviving a countless string of battles, from his wartime imprisonment to his many political conflicts, Senator John McCain succumbed last week to the one fight we’re all destined to lose. In looking for ways to honor McCain in the…

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Three Seconds

by Jay Mitchell • July 12, 2018

That’s how long anyone, ever, will look at an online banner ad to decide whether it’s interesting or relevant enough to do something about it. The “doing something about it” part, 995 times out of 1,000, is not to click…

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Management

What POTUS Can Teach Us about Marketing

by Jay Mitchell • June 21, 2018

Back in the 1980s, Philip Kotler formulated five attack strategies and six defense strategies that together compose a novel way of looking at marketing. I got to thinking the other day that our current president has displayed an uncanny mastery…

Promotions

Halloween Promotions

by Jay Mitchell • September 6, 2018

BEST HALLOWEEN HOUSE DECORATIONS. Do a competition judged by a local blue-ribbon panel of listeners. Conduct a “Tour of Terror” of the winning homes. BLACK CAT SINGS THE CALLS. This is a fun promotion that gets media attention. Your station gives…

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