Our digital efforts are not in vain.

According to a new study produced by the RAB and Borrell Associates, putting our attention on the digital space is paying off big time: the add-on revenue generated by our online presence will probably come very close to $1 billion this year. The study predicts that revenue from the digital space will make up over 10% of the average station’s total ad revenue in 2019.

But does the math add up? See our “Last Word” in this week’s issue.