Nielsen goes digital.

nielsen-digitalNielsen is kicking off a service—dubbed “Nielsen Digital Audio Ratings”—that will measure over the air radio listening regardless of source (mobile apps, web players, smart phones, tablet, computers). For now the service is confined to the 48 (larger) PPM markets, and will enable the industry to determine the value of digital advertising and return on digital investments. According to Nielsen Audio Managing Director Brad Kelly, “With the way people consume content in a continual state of challenge, it’s critical to capture all platforms where people are listening to audio, whether on the radio, computers or smart phones.”