NextRadio doubles down.

By all accounts, the NextRadio media campaign was an overwhelming success, driving downloads to over 2 million apps and counting. So the folks behind NextRadio have done what any intelligent advertiser would do—they’ve booked another round of ads. The new schedule, to run on radio stations throughout the country, goes from mid-April through the end of June. The new ads, according to a blog post on TagStation’s website (TagStation is NextRadio’s app arm), “have been refreshed with more options that focus on the benefits of an activated smartphone FM radio—the types of ads that have received the best response.”