New Study Confirms Broadcast’s Emergency Role

A study from JD Power and Associates has found that radio was among the top ways utility customers learned about power outages during Superstorm Sandy.

According to the study, “Obtaining timely outage information is critical to utility customers. Customers received most of their information regarding the outage by calling their utility directly (37%), listening to radio or watching TV (29%), and going directly to their utility’s website (17%).”