New RAB e-commerce service.

The Radio Advertising Bureau has a new member service, GoCart, an e-commerce solution built on the ezAuction platform. The wrinkle is that GoCart is designed to let stations put barter products and services into their e-commerce system and convert them into ad revenue by means of mobile certificates, social media sharing, and branding/promotional opportunities. Said RAB President/CEO Erica Farber, “According to eMarketer, mobile commerce (m-commerce) is expected to grow to $146 billion in 2018. It’s essential for broadcasters to offer advertisers effective and secure m-commerce solutions that can power mobile strategies and drive sales while also helping to build strong local brands.” Be sure to hear our interview with Ms. Farber in this week’s and next week’s episodes of the Small Market Radio Podcast.