New digital ad platform from SoCast.

The all-in-one digital service provider has launched SoCast Ads, a way to serve ads to the end-user based on data gathered from the station’s website, apps, social media, etc. SoCast CEO Elliot Hurst calls the service “the full-service marketing expertise that local advertisers need,” and COO Sandy Hurst notes, “Radio sellers need to be equipped with best-in-class tools and know-how to help advertisers develop local campaigns across broadcast and digital platforms.” Be sure to listen to our interview with the Hurst brothers in Episode 45 of the Small Market Radio Podcast, dropping this week. For details, visit www.smallmarketradio.com.