NAB on the Hill.

The executive vice president/chief technology officer of the NAB, Sam Matheny, testified at a Subcommittee on Emergency Preparedness, Response, and Communications hearing tagged, “Ensuring Effective and Reliable Alerts and Warnings.” Matheny testified, in part, “Broadcasters take seriously their role as the most trusted source of news and emergency updates. Whether it’s preparing listeners and viewers for the coming storm, directing them to needed supplies and shelter during the disaster, or helping rebuild in the aftermath, local stations are part of the communities they serve. And broadcasting is sometimes the only available communications medium in an emergency when wireless networks fail. Morning Consult recently found that the American people turn to broadcasters in times of emergency, by a factor of more than three to one.”