Multimedia Trend: News-Sharing

The Clear Channel radio stations of Quad Cities, Iowa-Illinois, have entered into a news-sharing agreement with NBC affiliate KWQC-TV. The TV station will produce news and weather reports for all the Claire Channel stations in the market.

According to CC VP/Market Manager Jeff Ashcraft, “This partnership will benefit our listeners. . . We will be able to bring more heft to public service campaigns by coordinating the efforts of our great media assets.”