Merger inspires better practices.


In the wake of the Entercom-CBS merger, the company has announced three new sales policies, including a 5% reduction in commercial inventory to “improve the listener experience”; a ban on quick-cash promotions; and the elimination of future ad sales through resellers (the last two being described by the company has “a poor business practice and inconsistent with [our] strategic goals”). According to company COO. Weezie Kramer, “With our enhanced platform and scale, Entercom is committed to evolving our business practices for the benefit of Entercom’s listeners and advertising partners.”