Listeners up, listenership down.

up-down-chartA new report from Nielsen, “Total Audience Report, December 2014,” fine said that the overall number of radio listeners of all ages was slightly up in the third quarter of this year versus the same period last year (a little over 258.5 million versus a little under 257.4 million). Time spent listening, on the other hand, was off by about two minutes from Q3 2013 to Q3 2014 (50:53 versus 60:42). The explanation, according to Nielsen SPP/Insights Dounia Turrill: “Content is still king, but consumers are shaping their own content-delivery experience, and the evolving media landscape has not lessened consumer demand for quality, professionally-produced content. What has changed is the number and reliability of new media available to viewers.”

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