Is radio news stuck in neutral?

papper-bobAccording to the annual RTDNA/Hofstra University study, radio news directors fared poorly when compared with their television counterparts in the area of “trying new things in social media”: Whereas over 72% of TV news directors said they tried something new in social media in 2014, and only 27.6% said things that stayed the same, among radio news directors, over 57% said they had done nothing new, and just under 43% said they tried new things. On the other hand, radio was doing more tweeting than TV, while Facebook was used in about the same measure by both media. However, study director Bob Papper noted, “A lot more major market stations in this year’s survey don’t use Facebook at all. Hard to understand in 2015.”  

Leave a Reply

Your email address will not be published. Required fields are marked *