Is Facebook out to screw all of us?

Facebook is changing its algorithm to continue its ongoing desire to downplay brands and promote individual content. Whereas Facebook was at one time a great environment in which to promote your radio station, it has drastically reduced the odds that your promotions will reach your fans and followers. Some experts say that whereas at one time promoting something happening on your radio station would have reached all or nearly all of your followers, these days such posts are likely to reach a tiny fraction of those followers. (More on how to shift your strategy to take advantage of Facebook’s latest gambit later in this issue.)