Interactive advertising way up in Q3.

iab-adAccording to the Interactive Advertising Bureau (IAB), Internet advertising revenues in the United States rose 17%, to $12.4 billion, during the third quarter of this year. According to MediaPost, “The numbers also marked a 6.5% increase from the second quarter of 2014.”

Editor’s $0.02: Pretty good, considering that an overwhelming majority of the already-pathetic click-throughs are completely accidental. Interactive advertising is a solution in search of a problem.

Leave a Reply

Your email address will not be published. Required fields are marked *