Small Market Idea Swap: Streaming Curious

By Jay Douglas

The must-see event for small market radio broadcasters at NAB 2013 featured a lot of good promotional ideas, as usual, but the Q&A at the end revealed the hunger for knowledge about making the Internet – especially streaming – work better and more profitably.

Moderator Katie Gambill, Five Star Radio Group, and panelists Beth Mann, WKDZ-FM, Chris Fleming, Ramar Communications, and Chris Bullock, The Cromwell Group, shared promotions and fielded questions about the promotions they’d shared, but mostly about what they were doing online.

Bullock told the group that he does not differentiate among AM, FM, the Internet, or anything else – he considers them all to be “connection points,” and they all have value.