Harker Blogs About iHeartRadio Threat

A recent blog at www.RadioInSites.com, written by Richard Harker and Glenda Shrader Bos of Harker Research, poses the question, “Will iHeartRadio Kill Radio?” Harker and Bos write, “Is iHeartRadio a gateway to radio’s salvation, radio’s best chance to remain relevant in the digital world? Or is iHeartRadio an apocalyptic doomsday machine that will ultimately destroy broadcast radio as we know it?”

Troubling answer. The Harker team writes, “We fear the latter, because there’s a risk that aggregating similar-sounding stations from across the country may backfire, drawing unflattering attention to local radio’s declining focus on serving its community with unique programming.”