FM and YouTube, neck and neck.

According to the latest Nuvoodoo “Ratings Prospects Study,” the two primary sources for music discovery by consumers in the United States are FM radio and YouTube, with FM slightly in the lead overall. In terms of demographics, FM radio ranked just third among 14-24s, with YouTube in first place and Spotify in second. Nuvoodoo president Carolyn Gilbert noted, “Radio is an amazing curation service… and there is huge value that service.”