Flat is the new up.

PriceWaterhouseCopers has released its “Entertainment and Media Outlook” covering the years 2016-2020. From the report: “Overall radio is growing modestly (2.1%), despite the impact of digital competition in both music content and on-air talent broadcasting, while in-car listening is under threat from new interactive dashboard technologies. Traditional radio broadcasters have responded either by strengthening their main differentiator—on-air personalities—or launching their own online radio platforms. But the music streamers are fighting back, by expanding their own digital offerings into radio broadcasting territory.”

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