Election ad spending up.

According to a new report from Borrell and Associates, “U.S. Political Advertising is changing. Spending is being driven upward by changes in contribution laws and sideways by the dynamic targetability of digital media. As we follow spending through the years, we’ve seen an upward spiral to the point at which even the traditionally low ‘odd’ years such as 2017 saw a whopping $4.9 billion spent on candidates and causes. In many ways, 2018 is the year to watch. PAC money is already flowing freely as Republicans and Democrats and other special-interest groups position themselves to make gains that will act as a tuning fork for the next presidential election. We’re forecasting that $8.5 billion will be spent.” Noteworthy about this upward spending trend is that digital advertising is projected at $1.8 billion, which is television territory.

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