Don’t Air Ad Council Spot!

From the Alabama Broadcasters Association comes this urgent warning:

The Ad Council has distributed PSAs titled “Wireless Alerts—Sounds in Your Life,” which spots include an EAS tone. This use of an EAS tone can result in an FCC fine per the following regulation:

§11.45 Prohibition of false or deceptive EAS transmissions.

No person may transmit or cause to transmit the EAS codes or Attention Signal, or a recording or simulation thereof, in any circumstance other than in an actual National, State or Local Area emergency or authorized test of the EAS. (Broadcast station licensees should also refer to §73.1217 of this chapter.)


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