Digital, off-air drive radio revenues.

farber-erica-smile-300x250According to the latest RAB revenue report, revenues for the third quarter of this year were down slightly over the same period last year (-2%), with digital revenue continuing to be a driver with growth of 11% over last year. “Off-air” represented a 14% gain, the fourth consecutive quarter of double-digit growth.

RAB President/CEO Erica Farber put it this way: “The increasing strength of radio’s digital platforms becomes more evident every quarter as advertisers recognize the unparalleled benefits of reaching radio’s dedicated audiences on every device and platform they are using. In addition, the growth in off-air opportunities for advertisers is a clear indication that radio is focused on continuing to deliver more innovative solutions to help them reach their consumers.”

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