A new survey from TargetSpot pulls back the curtain on what drives the effectiveness of ads in online streams.
“Digital audio listeners already derive additional value from their listening experience through the interactive elements that the media provide,” the study asserts. “The majority of listeners don’t mind ads if they think they will receive something in return. 59 percent of digital audio listeners like to get coupons. specials offers or di
scounts; 55 percent want free access to their favorite stations; and 37 percent are willing to “like” and “add” to receive discounts.”