Cumulus Makes Rdio Play

In a move sure to confound the spell-checkers of broadcast journalists everywhere, Cumulus media has teamed up with online content provider rdio to form a “powerful content, promotion and advertising partnership that provides listeners with a one-stop solution for their audio needs while offering advertisers new opportunities to engage with consumers.” According to Cumulus CEO Lew Dickey, “This partnership leverages our premier broadcast and content assets along with rdio’s acclaimed digital audio platform – enabling consumers to listen to whatever they want, whenever they want, however they want.”