Category: Uncategorized

NAB on the Hill.

The executive vice president/chief technology officer of the NAB, Sam Matheny, testified at a Subcommittee on Emergency Preparedness, Response, and Communications hearing tagged, “Ensuring Effective and Reliable Alerts and Warnings.” Matheny testified, in part, “Broadcasters take seriously their role as…

Survey says: Radio lags next year.

According to BIA/Kelsey, and its U.S. Local Advertising Forecast 2018, the projection for total local advertising revenue domestically is an increase of 5.2% ($151.2 billion) in the coming year. Digital/online will make up a little over 35% of the total,…