Promotions

Halloween Treats

BEST HALLOWEEN HOUSE DECORATIONS. Do a competition judged by a local blue-ribbon panel or listenrs. Conduct a “Tour of Terror” of the winning homes. BLACK CAT SINGS THE CALLS. This is a fun promotion that gets media attention. Your station…

“The Pink Cadillac”

On September 1, 1956, Elvis Presley gave his mother a pink Cadillac. Depending on what you can do, you could give some Mom the genuine article (they’re out there), or a model car with a special Elvis prize package.

Fall: “Winter Survival Package”

You’ll want to start setting this up fairly soon. Sell each client a preset schedule with a preproduced commercial that will run only under certain weather conditions. Good prospects include travel agents, and stores that sell snow-blowers, snow tires, 4WD…

Fall: “Time for a Change”

The end of Daylight Savings Time is the first Sunday in November. Air messages reminding your listeners, sponsored by a challenger political candidate. The sell line: “It’s time for a change!”