Give Thanks for the Perfect Promotion

MEN’S DAY. “Men’s Day at Champion Chevrolet” takes place the day after Thanksgiving, the biggest shopping day of the year, to attract men to the dealership. The angle is, “Don’t be a wimp and follow your wife around at the…

Halloween Treats

BEST HALLOWEEN HOUSE DECORATIONS. Do a competition judged by a local blue-ribbon panel or listenrs. Conduct a “Tour of Terror” of the winning homes. BLACK CAT SINGS THE CALLS. This is a fun promotion that gets media attention. Your station…

“The Pink Cadillac”

On September 1, 1956, Elvis Presley gave his mother a pink Cadillac. Depending on what you can do, you could give some Mom the genuine article (they’re out there), or a model car with a special Elvis prize package.

Fall: “Winter Survival Package”

You’ll want to start setting this up fairly soon. Sell each client a preset schedule with a preproduced commercial that will run only under certain weather conditions. Good prospects include travel agents, and stores that sell snow-blowers, snow tires, 4WD…

Fall: “Time for a Change”

The end of Daylight Savings Time is the first Sunday in November. Air messages reminding your listeners, sponsored by a challenger political candidate. The sell line: “It’s time for a change!”