Podcast

SMRP 14: Wayne Ens on Better Selling | Steve Swick’s Feel-Good Promotion | Salvaging Net Neutrality

In this week’s episode, sales consultant Wayne Ens reveals his step-by-step process for boosting sales for rookies and veterans alike, and tells how he goes the extra mile for his clients. Group owner and Local Radio Networks founder Steve Swick…

SMRP 13: Innovation In Syndication | Pets & Halloween | Somebody’s Going To Do It

  In this week’s “Lucky episode 13,” Larry Fuss describes his favorite Halloween promotion called “Pet-O-Ween”; guess what family member it involves. Broadcaster and pioneering syndicator Steve Swick tells us why a successful group operator decided to start his own…

SMRP 12: Cridland Opens Up | How Not to Handle Objections

In this week’s podcast, our Australian friend James Cridland holds nothing back as he talks about what we need to do to embrace the future of radio. In our Sales Tip, host Jay Mitchell reveals the wrong way to go…

SMRP 10: Recruitment Advertising | Regulatory Threats | Pai’s Jam

We celebrate our ten-week anniversary with a chat with NAB Executive Vice President of Communications Dennis Wharton about what the National Association of Broadcasters has done for radio operators lately, and the threats we face going forward. Our Promo Check this week…

SMRP 8: Fathers Day Fun | Doing Great Radio | Trickle-Down Credibility

In this week’s podcast, we hear from station owner Brent Lee about a great Dad’s Day promotion with a heartwarming twist. Jay talks about what makes a great-sounding radio station with veteran programming consultant Gary Berkowitz. In our Last Word, Jay asks…

SMRP 7: Promo Check | National Business | Having Fun

In this week’s episode, SMRN Publisher Jay Mitchell introduces a new feature, “Promo Check,” featuring the favorite promotions of our favorite broadcasters. We interview Shayna Sharpe, CEO of Regional Reps, about what radio looks like to the national agencies. Our…

SMRP 6: Political Advertising | Inconvenient Mail

In this outing, host Jay Mitchell shares an attention-getting sales tip that will loosen up those hard to reach prospects .. we get a rundown from communications attorneys Erwin Krasnow and Brad Deutsch on everything you always wanted to know about…