Podcast

SMRP 55: Inside the RAB Pt. 4 – Jeff Schmidt

This time we conclude (for now) our series, “Inside the RAB,” with the guy who helps us get it done – Senior Vice President of Professional Development Jeff Schmidt. He and his team are responsible for helping salespeople, sales managers,…

SMRP 54: Inside the RAB Pt. 3 – Dave Caspar

This time out, we chat with RAB’s senior vice president of digital services, Dave Caspar. Dave and his team adroitly translate all of the RAB information and services into websites and apps that member stations can use to make real…

SMRP 53: Inside the RAB Pt. 2 – Annette Malave

This time out, we chat with RAB’s senior vice president of insights, Annette Malave, whose team generates and organizes all kinds of data about radio, other media, and scores of business categories. Annette makes a bewildering mountain of information into…

SMRP 52: Inside the RAB Pt. 1 – Brooke Williams

This week we kick off our four-part series focusing on the features and benefits of the industry’s sales support and advocacy organization. Our guest, Brooke Williams, senior vice president of membership, provides an overview of what the RAB provides to…

SMRP 51: John Wanzung, Dennis Green

RadioMax is a provider of elegant, intuitive radio station apps. Sun & Fun Media provides products and services to radio stations for barter. Now the two companies have teamed up. Things could get really interesting, as our interview with RadioMax’s…

SMRP 50: Holland Cooke, Pt. 2 | Motivating Veteran Salespeople

In the second part of our interview with Talk Radio consultant Holland Cooke, Holland tells how your station can take full advantage of today’s current-events climate – including some little-known tips and tricks to help your hosts engage your audience…

SMRP 49: Holland Cooke, Pt. 1 | The Local Dilemma

Interviewing today’s guest is kind of like trying to capture lightning in a bottle. Consultant Holland Cooke streams nonstop nuggets so quickly and so furiously that you’ll be listening again and again to make sure you don’t miss anything. One…

SMRP 48: Bob Hoffman Concluded, Alexa Revisited

This time out, we have two very special guests. We conclude our must-listen interview with advertising gadfly Bob Hoffman, and the useful facts and observations come so fast that you’ll find yourself constantly rewinding and replaying so you can capture…

SMRP 47: Bob Hoffman, Rod Schwartz

In this outing, we chat with one of my heroes, veteran advertising “mad man” Bob Hoffman, an iconoclastic figure who’s not afraid to call BS on the nonsense that seems rampant in advertising today (especially digital). But Bob is more…