Category: Podcast

SMRP 41: Valerie Geller Pt. 2 | Handling Objections

This week, we conclude our interview with super-consultant Valerie Geller, who reveals the key to the transformation from average jock to powerful communicator. (Hint: it’s all about storytelling.) Jay’s Sales Tip this week is all about objections — how to handle them without…

SMRP 40: Valerie Geller | “Cranky Thoughts”

This week we begin a true journey of discovery as we air Part One of our interview with Valerie Geller, a very bright person who will change the way you look at radio, talent, and making a solid connection with…

SMRP 39: RadioMax Pt. 2 | POTUS Teaches Marketing

This week Jay Mitchell completes his discussion with killer radio app developer John Wanzung, including a walk-through of the dashboard used to control every aspect of the listener experience. Also, Jay talks about what we can learn about marketing from…

SMRP 38: Killer Radio App | Sales Tips

We at SMRN have been on a quest to find the best app for small market radio stations – and we might have found it. Our guest this week, John Wanzung of RadioMax, has one of the most comprehensive apps…

SMRP 37: Beth Mann Pt. 2 | Last Word: “Becoming Beth”

This week we conclude our interview with digital rock star Beth Mann, who shares with us how her operation has become optimized for success selling three radio stations, and 17 digital products. In our last word, Jay Mitchell reveals the…

SMRP 35: Beth Mann | Andrew Curran

This week our Promo Check is a multi-platform winner from Beth Mann, Edge Radio, Cadiz, KY. Then Jay talks to Andrew Curran, DMR/Interactive, one of the most passionate proponents of local radio — and he has the facts to back up that…

SMRP 34: Steve Newberry | Still Hope

This week’s super-sized podcast features NAB EVP and small market broadcaster Steve Newberry, who talks about what we have to do to be everywhere our listeners are. “The current model does not work,” Steve says. Host Jay Mitchell tries very hard not…

SMRP 33: Live & Local Meets New Technology

In this week’s podcast, we focus on how new technology can enhance our goal of providing great live local radio to our listeners. First, we talk with Local Radio Network’s programming vice president and their chief information officer to find…

SMRP 32: Larry Patrick Pt. 2 | Promo Check

This week we conclude our chat with broker and station owner Larry Patrick, and this is where it gets really good. Larry breaks down the economics of ownership — where to go for funding, what they’re willing to lend, and the…