Category: Podcast

SMRP 47: Bob Hoffman, Rod Schwartz

In this outing, we chat with one of my heroes, veteran advertising “mad man” Bob Hoffman, an iconoclastic figure who’s not afraid to call BS on the nonsense that seems rampant in advertising today (especially digital). But Bob is more…

SMRP 45: Simple Online Money | Digital Innovation

This week we feature Part One of our interview with the two brothers who began with a social medium for musicians and turned it into a full-fledged set of digital tools for radio broadcasters. Along the way, the founders of…

SMRP 44: Cutting-Edge Automation | The Two Worlds of Sales

This week’s episode continues our exploration of cutting-edge technology – in this case, a new approach to broadcast automation. Our guest, Michael Dalfonzo is the vice president of business development at Sync Harmony; he describes how his company developed its…

SMRP 43: Rick Murphy Pt. 2 | Podcasting Gear

This week we conclude our interview with group owner and entrepreneur Rick Murphy, who shares some immutable laws of selling and a great idea for locking down appointments. Host Jay Mitchell shares the upgrade in studio equipment he recently made…

SMRP 42: Pat Bryson, Rick Murphy

 We’re back after some delays in getting our new studio set up … and we’re back BIG with a pair of industry leaders from whom you’ll learn a lot: PAT BRYSON shares one of her favorite sales tips. Pat reminds us,…

SMRP 41: Valerie Geller Pt. 2 | Handling Objections

This week, we conclude our interview with super-consultant Valerie Geller, who reveals the key to the transformation from average jock to powerful communicator. (Hint: it’s all about storytelling.) Jay’s Sales Tip this week is all about objections — how to handle them without…

SMRP 40: Valerie Geller | “Cranky Thoughts”

This week we begin a true journey of discovery as we air Part One of our interview with Valerie Geller, a very bright person who will change the way you look at radio, talent, and making a solid connection with…

SMRP 39: RadioMax Pt. 2 | POTUS Teaches Marketing

This week Jay Mitchell completes his discussion with killer radio app developer John Wanzung, including a walk-through of the dashboard used to control every aspect of the listener experience. Also, Jay talks about what we can learn about marketing from…

SMRP 38: Killer Radio App | Sales Tips

We at SMRN have been on a quest to find the best app for small market radio stations – and we might have found it. Our guest this week, John Wanzung of RadioMax, has one of the most comprehensive apps…