Category: The Last Word

A Vision for the Future

In the past several weeks, our world has been rocked by the premature (as it turned out) rumor that automakers were thinking about phasing out over-the-air broadcast radio as mobile Internet becomes more and more practical. (Even the original rumormonger…

Webmaster, Heal Thyself

It’s a common tale: The tailor’s kids run around in rags. The shoemaker’s kids go barefoot. And the webmaster’s “kids”—his own websites—are often the last to receive attention. Unfortunately, the website attached to this publication is not an exercise in…

Why I Switched Web Hosts

This week I have begun the process of migrating all of my websites from Go Daddy to SiteGround. Why did I take this step? I have made no secret of my fondness for Go Daddy over the years—the reliability of…

Swaps Done Right

Things are heating up in the run-up to NAB 2013 in Las Vegas. As expected—and appreciated—the RAB will once again be putting on a number of sales- and management-oriented sessions. Earlier in this issue we present descriptions of all the…

Time Passages

When I was a kid, I read an essay by humorist Robert Benchley about time management called “How to Get Things Done.” Essentially Benchley’s method involved giving the highest priority to all those things we do to avoid doing what…

The Candy Store Is Open (Mostly)

I am pleased to announce that at long last the Subscribers Area of our upgraded, enhanced website is now fully functional (kind of). While we plan much more, what is available right now—the biggest reader request by far—are archived copies…

Give Until It Helps

Even occasional readers of this humble publication know how highly I value the work of the Broadcasters Foundation of America. In fact, the BFA has touched a life in my family and it made all the difference. So it is…

Looking Back

Anyone who lived in and around New York City in the Sixties and loved listening to Top 40 radio will be blown away by a montage put together by New-York-area personality Pete Fornatale, posted by consultant Walter Sabo, and suggested…

To Stream … or Not to Stream?

While many small market stations are finally figuring out how to build the cost of streaming their stations online into their budgets, we are hearing not-so-distant rumblings about the advisability of doing so in the first place. On the one…

Windows 8: Beware!

Anyone contemplating getting a computer with Microsoft’s new operating system should read this review by usability expert Jakob Nielsen first.