Category: The Last Word

Knowing Your Limits

Amidst all the news about cutbacks and layoffs, it is refreshing to see an operator do an unexpected, generous thing. I’ve always admired Emmis Broadcasting: some good friends have worked there, and they report that the company is employee-oriented and…

Restoring the Balance

Coming up through the ranks of radio as a programmer primarily, I always felt like a second-class citizen. In radio, as in most businesses, actually, the pecking order is clear: salespeople are kings and queens, while programmers are–well, not. Along…

That Was the Week That Was

I learned a couple of valuable lessons last week as I watched our newsletter distribution system melt down before my very eyes. It seems that the wonderful people at Cox decided to change their criteria for large e-mailings without telling…

Finally

I’m ashamed to say how long it has been. Weeks? Months? At least several of those. But at long last, the new, improved, mostly awesome www.smallmarketradio.com is on full display. Well, mostly. Other than the publication which you now hold…

A Truly New Idea

A new web client has found what is to me a new way of using “radio” in his domain name–just when we thought all the variants had been taken. He simply combined the word “radio” with his local area code–as…

Do We Look That Stupid?

We’ve heard this song before: Remember the ripoff artists who tried to get broadcasters to pay royalties for their EAS systems? They caused a lot of consternation in their day, but broadcasters stood up to them and they slunk into…

Keeping It Real

In my myriad discussions with fellow broadcasters throughout each week, a common preoccupation is statistics and search engine rankings for their websites. I keep telling everybody that neither metric is all that important for a local site, but no one…

At the Ready

Last week, a reporter from Radio World asked me some questions about state of readiness of small-market radio. That, and receiving Howard Price’s article printed on the foregoing pages, suggested the theme for this week’s issue. How ready are we?…