Category: The Last Word

Do We Look That Stupid?

We’ve heard this song before: Remember the ripoff artists who tried to get broadcasters to pay royalties for their EAS systems? They caused a lot of consternation in their day, but broadcasters stood up to them and they slunk into…

Keeping It Real

In my myriad discussions with fellow broadcasters throughout each week, a common preoccupation is statistics and search engine rankings for their websites. I keep telling everybody that neither metric is all that important for a local site, but no one…

At the Ready

Last week, a reporter from Radio World asked me some questions about state of readiness of small-market radio. That, and receiving Howard Price’s article printed on the foregoing pages, suggested the theme for this week’s issue. How ready are we?…